5 Good strategies for new and existing companies
- on Dec 7, 2016
From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master.
But the great thing about inbound marketing is that it pays off over time. It sets businesses up to get found by their target buyers more easily, and then helps them through every single stage of the buying process -- from stranger to brand advocates.
Which of these channels and tactics are involved in which stage of the buying process? What do inbound marketers need to do -- and when -- to attract, convert, close, and delight?
1) Make use of Social Media
There are 2.3 billion people using social media for up to 3 hours per day, it is too big a pool to not cast your products and an amazing opportunity to generate leads and gain completions for your business
2) Make use of Call to Action buttons
People almost expect and like to see options to buy or order a product on most media these days, if you make use of these buttons like "order here" or "buy now" you could be converting a lot of traffic into completions
3) Make use of Opt in forms
Opt in forms are one of the quickest ways to get more leads, businesses that add various opt in forms to their website can increase conversion rates by 1000%
4) Invest in some SEO
90% of people use search engines to search for products or services. If done correctly you can be found easily and bring customers to you, even while you sleep
5) Get and display testimonials
Most people look at product reviews before trying a product. If you can obtain and display these you are essentially strengthening your potential for sales